What’s Your Magic Eraser?

meraser01I recently read an on-line article by Steve Dorfman about customer experience titled “Would you invest a dollar in your business to make four thousand?” In the article, Steve shared an experience he had with a moving company he hired to move some extra furniture out of their home. He shared that they arrived on time, where polite, and did a careful job. Over the next couple of days, he discovered a number of places that needed to have scuff marks removed (a natural occurrence during moving furniture) and spent about 10 minutes with a Mr. Clean Magic Eraser getting rid of the scuff-marks. The thought struck him of what the reaction might have been if the moving company, knowing that scuff-marks are a product of moving furniture, spent an extra 10 or 15 minutes scrubbing the walls. I would imagine it would be awesome.

What is most important – Right Now?

alignment01Have you ever considered that? I am sure we all have an idea of the important issues, challenges, obstacles in both our personal and business lives.  But have you ever added the "Right Now!" to the end of that thought or that discussion? It really can be a game changer in how you approach things. If you haven't added the "Right Now!"  yet, let me offer you a suggestion on what your first "Right Now!"  should be...