As a leader, how in tune are you with what I call "The Other 5%". To be totally honest, I didn't coin the phrase. It came about as a result of conversations with some of our IT Services clients . about recent experiences with our team. In both cases the clients were very happy overall with the service we provided, yet, there was a notable difference between what each shared as our conversation evolved and I felt that difference is "The Other 5%".Conversation #1: The client had some new equipment installed and during the installation process there was an issue with setting up one of the devices in the office. The client shared that after spending a fair amount of time attempting to find the solution online the team member instructed the client that they would need to call the manufacturer themselves because we could not do that for them.
I was having a casual conversation with a client a few days ago and he shared with me a recently completed service request for one of his customers. After completing the service request, the customer was caught off-guard by the amount of time my client’s team had invested in providing a “Disney” moment (making their dreams come true). When he asked the customer why he was surprised, the customer replied, “When I talked to my team they told me that all you did was take a copy of an existing report and change the way it looked to make the new report”. It occurred to me that he had experienced “The Iceberg Syndrome”. An obstacle of sorts that often leads to misunderstanding and dissatisfaction with our customers, our teammates, and our colleagues. Typically found when the person or people on the receiving side only see the 10% of the iceberg that is visible above the water, but are unaware, or perhaps don’t understand the other 90% hidden from sight below the water.
A little while back, a friend and mentor shared the lesson of the Cod and the Catfish with me. He said fisherman discovered that when cod are captured and put in a live well they become lethargic and die before the fishing boats return to shore. This makes the cod useless and uneatable. The fisherman then put catfish in the live well with the cod and they discovered something remarkable. The catfish poke, prod, nip and totally aggravate the cod so that upon return the cod are alive and well.